A brand is the connection between the name of the product and the product itself.
它以藝術性的形體出現，
It comes out from/It is displayed by artsitic form,
要求易識、易記、易讀、易寫，有鮮明的視覺效果。
which need(is required) to be easily recognized,memorized,read and written with clear(或 distinct) visual effect.
我想是這樣,希望能滿意