The pany behind the ubiquitous iPhone and iPad is famously secretive
but there a few little known facts about the California-based pany.
據英國《衛報》報道，如今iPhone和iPad已隨處可見，但蘋果公司卻壹直裹在神秘的面紗裏。盡管如此，關於這家總部位於加利福尼亞州的高科技公司，我們還是可以稍作了解的。
1 Steve Jobs was adopted and half Syrian
1. 史蒂夫·喬布斯童年被領養，且有壹半敘利亞血統。
Apple’s legendary co-founder and chief executive died in October 2011
but while heading up the pany Steve Jobs revealed that he was actually adopted and half Syrian. His biological parents
Joanne Schieble and Syrian immigrant Abdulfattah Jandali met as 23-year-old students at the University of Wisconsin.
蘋果公司聯合創辦人、前行政總裁史蒂夫·喬布斯於2011年10月逝世。據相關消息顯示，喬布斯童年曾被收養，而且有壹半敘利亞的血統。喬布斯的親生母親是喬安妮·席貝爾（Joanne Schieble），親生父親是從敘利亞移民到美國的阿蔔杜拉法塔赫·詹達利（Abdulfattah Jandali ），他們相識於威斯康星大學，當時他們還是23歲的大學生。
Jobs was put up for adoption in 1955
through pressure from Schieble’s parents. Schieble and Jandali later married and had a daughter
Jobs’ biological sister.
但因為女方父母對這樁戀情的強烈反對，喬布斯最終於1955年被送去領養家庭。席貝爾和詹達利後來也結婚了，並育有壹女，也就是喬布斯的親妹妹。
2 Apple’s first puter was satanically priced
2. 第壹代蘋果機價格的秘密。
Apple’s first puter
the Apple I
was priced at $666.66. Steve Wozniak apparently priced it without realising that the triple-six configuration had Satanic connotations
instead pricing it at one-third over the wholesale price of $500
and preferring one repeating digit over 667 because it was "easier to type".
第壹代蘋果機“Apple I”標價666.66美元，史蒂夫·沃茲尼亞克顯然沒有意識到這個由5個6組成的數字背後所具有的“邪惡涵義”，他只是想讓定價比批發價500美元高出1/3。定這個價格的另壹個原因是，壹個重復數字要比667“更易輸入”。
3 Apple ships everything by air
not sea
3. 所有的蘋果產品都通過航空運輸，而不是海運。
Apple is Cathay Pacific’s biggest freight customer
as it prefers to move most of its stock by air instead of boat. The benefit is being able to move stock quickly rather than cheaply
with stock moved from China to the US in 15 hours instead of 30 days. It means that less money is tied up in stock (normally on credit) before it can be sold on.
蘋果是國泰航空最大的貨運客戶，蘋果公司向來通過航空運輸派送貨物，而不是海運。相比於更廉價的運貨方式，蘋果選擇了更快捷的運貨途徑，因此送到中國的貨物就可以在15天內而不是30天內到達。這意味著在售出之前，庫存凍結的資金更少。
It also means that phones
tablets and puters all worth in excess of ￡500 each are not sitting in a container at sea which might sink or get hijacked.
這也意味著，每壹臺手機、平板和電腦都具有超過500美元的價值，而不是在茫茫大海上壹只集裝箱裏面臨著沈沒或被搶劫的危險。
4 A Macintosh is an apple variety
4. “麥金塔”是壹種蘋果的名字。
The Apple Macintosh is so called because the macintosh was Jef Raskin’s favourite variety of Apple.
“麥金塔”（Macintosh）是蘋果個人電腦的壹個系列，根據該項目發起人傑夫·拉斯金最愛的蘋果品種而命名。
At the time it was just a codename
which Steve Jobs reportedly tried to change to “bicycle” while Raskin was out of the office
but Macintosh stuck until the end of product development and made it onto the box.
壹開始“麥金塔”只是壹個項目代號而已。據相關報道稱，喬布斯曾試圖在拉斯金不在公司的時候將其改為“自行車”（bicycle）。但“麥金塔”最終還是被保留了下來，並出現在大小包裝盒上。
7 Oh wow. Oh wow. Oh wow
7. 噢，哦，噢，哦，噢，哦
Steve Jobs’ last words were "Oh wow. Oh wow. Oh wow" while looking over the shoulders of his family
according to his sister Mona Simpson
who allowed the eulogy she gave at Jobs‘ memorial service to be published in the New York Times.
喬布斯的妹妹莫納·辛普森（Mona Simpson）同意將自己的悼詞公開發表在《紐約時報》上。根據悼詞所言，喬布斯在最後時刻壹直望著家人，最後的遺言是“噢，哦，噢，哦，噢，哦”。
8 Apple had three founders
8. 蘋果有三位創始人。
Apple was founded in 1976 by three people
Steve Jobs
Steve Wozniak and Ronald Wayne.
蘋果公司由三位創始人於1976年創立，分別是史蒂夫·喬布斯、史蒂夫·沃茲尼亞克和羅納德·韋恩。
Ronald drew the first Apple logo
wrote the original partnership agreement and the Apple I puter manual
but sold his 10% stake o weeks in for just $800 because of concerns over debt.
韋恩繪制了第壹個蘋果的商標，撰寫了最初的合作契約和第壹代蘋果機的使用手冊。但是韋恩在蘋果成立2周後就因負債累累而以800美元賣掉了10%的股份。
That same stake would have been worth over $35bn today.
那10%的股份在今天的價值將超過350億美元。
9 Thank Ive for the white iPod
9.伊夫的白色iPod
Steve Jobs was opposed to the idea of white products initially
but was convinced to use white as Apple’s primary colour for its products by Apple’s designer Sir Jony Ive.
最初喬布斯反對使用白色作為蘋果公司所有產品的基本色，但最終被設計師喬納森·伊夫說服。
In Ive’s recent biography
former Apple designer Doug Satzger has said that Jobs was only won over by white when shown a different shade called “moon grey”.
在最近出版的伊夫的傳記中，前蘋果設計師道格·薩茨格（Doug Satzger）說，喬布斯被說服的唯壹原因是伊夫提出了壹個叫做月光灰（Moon Gray）的設計理念。
Ive’s love for white originated long before he joined Apple
right back to the work he produced while still a design student at Newcastle.
從伊夫在紐卡斯爾上學時設計的作品來看，他在加入蘋果之前就超愛白色。
10 Packaging obsession
10. 包裝控
Apple pays as much attention to its packaging as it does to its products. So much so
that it has a dedicated secret packaging room within its headquarters in Cupertino
California.
蘋果不僅重視產品的研發生產，對產品的外包裝也同樣精益求精，以至於在加利福尼亞州庫比蒂諾市的蘋果公司總部裏，甚至有壹間神秘的包裝專用間。
Packaging designers spend countless hours opening boxes within this special room
attempting to elicit the correct emotional response in customers opening new products for the first time. In his book
Inside Apple
Adam Lashinsky describes the level of obsession and attention to detail Apple mits to packaging:
在這間特殊的房間裏，設計師們無數次拆開產品外包裝，試圖使消費者在第壹次拆開包裝時能收獲最好的情感體驗。《蘋果內幕》（Inside Apple）的作者亞當·拉辛斯基（Adam Lashinsky）曾在書中描述過蘋果公司對於包裝的執著。
“One after another
the designer created and tested an endless series of arrows
colours
and tapes for a tiny tab designed to show the consumer where to pull back the invisible
full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer's obsession.”
“壹次又壹次，設計師們似乎沒完沒了地設計和測試不同的箭頭標識、不同的顏色，甚至是告訴消費者該如何揭開iPod上邊完全密封的透明塑料的小小標簽。這些挑剔的設計師對完美有著不懈的追求。
11 Balls
11. 球形
In his recent unauthorised biography of Jony Ive
author Leander Kahney included a photo of an iMac G4 inside its box. The stem connecting the screen to the domed base is encased in polystyrene
with the o ball-shaped speakers carefully and very deliberately placed either side of the shaft. The idea of arranging them to look like male genitals was apparently the idea of the design team.
由利安德·卡尼(Leander Kahney)所撰寫的《喬納森·伊夫：蘋果偉大產品背後的天才》壹書中收錄了壹張iMac G4的照片。iMac G4的主機是聚苯乙烯制的半球體，球面頂端連接著顯示器，兩側精致地放著兩個球形的喇叭。這種類似男性生殖器的外觀似乎反映了蘋果設計團隊的理念。
For good measure
the book also features a high school photo of Ive
arguably the world's most famous designer and tastemaker
with a very impressive mullet.
此外，傳記中還收錄了壹張伊夫高中時代的照片。這位公認的世界最著名的設計師和時尚制造者少時留著壹頭蓬松的亂發，這種發型有個名字叫做“烏魚頭”(Mullet)。