歷史的回顧 Coca-Cola was born in Atlanta, Georgia, USA on May 8, 1886. A local pharmacist, Dr John Styth Pemberton invented the drink at his home. His partner first used the now famous trademark "Coca-Cola. " The first year, sales averaged 9 drinks per day. Each drink sold for 5 cents. Today billions of gallons are consumed each year. "Coke" for short, is sold in 155 countries around the world. To protect the trade name, "Coca-Cola, Coke," and even the "familiar shaped bottle" are registered trademarks. 可口可樂於1886年5月8日誕生於美國佐治亞州的亞特蘭大城市。當地的壹位藥劑師約翰· 斯蒂斯·彭伯頓在自己家中發明了這種飲料。他的合夥人首先使用了現今聞名全球的商標“可口可樂”。第壹年飲料的平均銷售為壹天9罐。每壹罐售價為5美分。而今，每年銷量全球155個國家。為保護商標名稱，“Coca-Cola, Coke”和甚至大家熟悉的形狀獨特的可樂瓶都被註冊為專利商標。COKE FOR THE WORLD 行銷全球的可樂 Promotion from the early years to present day has made Coke the world's most popular soft drink. In the early 1900's bottling plants were set up in a few countries outside the USA. Coke introduced the six-bottle carton so consumers could easily carry home the beverage. The Chicago World Fair in 1933 introduced the automatic "fountain dispenser." In 1928 Coke began a connection with the Olympics. During World War II, Coke set up bottling plants close to military camps. When the war ended, the plants remained in operation. Coca-Cola became the world's symbol of peace. Coke is now familiar world-wide. 從早期到目前的促銷活動使可樂成為全球最受歡迎的飲料。在本世紀初，可樂公司只在美國之外的幾個國家建立了生產廠家。公司先是引進了6瓶裝紙盒，讓顧客方便容易地把飲料帶回家。又在1933年芝加哥世界博覽會上推出自動“汽水出售機”。1928年，可樂開始與奧林匹克運動會建立聯系。在第二次世界大戰中，可樂公司在靠近軍營的地區設立生產廠家。戰爭結束後，生產廠家繼續運作。可口可樂成為世界和平的標誌。如今可樂已蜚聲全球。SLOGAN CALENDAR 歷年口號壹覽 Creative slogans throughout the years have kept Coca-Cola "king of hill." Here are some of the slogans which have made Coca-Cola forever famous. 歷年充滿創意的口號使可口可樂壹直保持霸主地位。下面就是使可口可樂經久不衰的壹些口號.1886 Delicious and Refreshing 美味怡神1922 Thirst knows no Season 渴不分季節1925 It had to be good to get where it is 可樂美不勝收1927 Around the corner from anywhere 可樂無處不在1929 The pause that Refreshes心曠神怡的那壹刻1936 It's the Refreshing Thing to Do 令妳心向神往的可樂1944 Global High Sign 全球歡騰1957 Sign of Good Taste 高品味的象征1963 Things Go Better with Coke 可樂更添妙趣1969 It's the Real Thing 真材實料1976 Coke Adds Life可樂增添生活情趣1979 Have a Coke and a Smile 喝可樂令妳開心微笑1982 Coke Is It! 這就是可樂1986 Catch The Wave趕浪潮Red, White, and You 紅白與妳相輝映1995 Always Coca-Co1a 永遠的可口可樂COKE THE LEADER領導潮流的可樂 Coca-Cola has been the world leader in every department of the soft drink industry. They were the first to put their drink in bottles. Coke was also the first to use aluminium cans. After years of research Coke introduced plastic bottles for their product. Coca-Cola introduced the first low calorie soft drink, "TAB." In l982, Coca-Cola made history with the introduction of "DIET coke." Coca-cola pioneered the fruit-flavored Colas with "CHERRY COKE." 可口可樂壹直是世界軟飲料工業每壹部門的先驅者。他們創先把飲料註入瓶子中。率先使用鋁罐。多年研究後可樂公司又推出塑料包裝的產品。可口可樂首先投放了低熱量的飲料“TAB”。1982年可口可樂又開歷史先河，推出“減肥可樂”。還最新嘗試把果味加入可樂中，推出“櫻桃可樂”。
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